Intangible Value Creation: Hunter Summerville and Shreddies

Quite a fun video from TED by Ogilvy veteran Rory Sutherland.

He talks a lot of sense about how we perceive products and services and about the 'intangible value creation'. For an example of this see Hunter Somerville's ad campaign for Shreddies (to which he makes reference)...
http://cargocollective.com/huntersomerville/SHREDDIES

Your Company has a mission statement so why don't you?

Fed up with your job? Going nowhere? Ok, but how can you tell if you don't really know where you're going?

Check out the following article about the value of having a personal mission statement. Don't like the jargon? Call it personal objective or goal, but call it something. It's worth a read.

http://www.fastcompany.com/3030038/bottom-line/why-your-life-needs-a-mission-statement

Minority Report User Interface available for homes

I've already written about this sort of futuristic gestural interface before and I love it! I can't wait until this sort of thing is available for home use.

Wait…! What did you say? It is!

More accurately, it will be. Currently dizmo is at kickstarter phase so no idea about how much it'll cost but suffice to say there are boffins working on it now. Dizmo is a software that can make the apparently flaky 'Leap Motion' work on a realistic level.

Science Fiction eh? It really does help push us to make our fantasies reality.
(I'm still waiting for my hoversuit though…)