Essential dos of the Corporate Tweet

Following a study of some of the world's "biggest brands" a new study by Buddy Media has examined brand tweets from Dec. 11, 2011 to Feb. 23, 201 and revealed some essential dos of the corporate tweet.


- Tweet over the weekend
Twitter engagement rates for brands are 17% higher on Saturday and Sunday
- Tweets over the weekend should be between 8 am and 7 pm
The study shows tweets between these times have 30% higher engagement rates
- 4 tweets a day is optimal
More than this and you start getting diminishing returns
- Include a link
Linked tweets have an 86% higher retweet rate than tweets without links.
- Use hashtags (up to two)
Tweets with hashtags get twice the engagement of those without
Using one or even two hashtags in a tweet is fine, but if you add a third, you’ll begin to see an average 17% dropoff in engagement.
- Add an image
Posts with images have double the engagement of those without
- Ask followers to 'retweet'.
Asking followers to “RT,” will give 12X higher retweet rate than not. Using the word “retweet,” makes that rate jumps 23X.



Full article here: http://mashable.com/2012/06/26/marketers-failing-twitter-study/